In 1970, our father started a small sewing thread mils. where he produces a thread for supply local tailoring shop. this is the journey of a family where kids growing up with fabrics, threads, and all kinds of fashion accessories. after a long journey with the fashion industries, we start making our own clothing line to disrupt the overpriced and outdated models of the fashion industry. Empowered to the small shop owner, who can sell an authentic lifestyle brand.
our original watch line sets us apart by bringing you quality, minimalist designs at radically fair prices. We’re inspired by the go-getters, the innovators, the dreamers; and our designs embody this very spirit. They’re built for adventuring, creating, and daring to disrupt the norm. Above all else, we create with the dream of enlivening our ultimate mission: to inspire you to live life on your own terms.